Lauren Johanneson
Business Professional
I’m Lauren Johanneson, a senior at the University of San Diego studying Marketing with a minor in Business Administration. I’m passionate about understanding people and using that insight to create meaningful, strategic, and creative work. I’ve built experience through roles like Marketing Coordinator for a nonprofit organization, The Valhalla Fund, where I redesigned their website, developed content, and helped organize a fundraiser that raised over $20,000. As I move into the next chapter of my career, I’m excited to keep growing, learning, and contributing to impactful marketing and business initiatives
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Interests
Marketing
I am passionate about understanding how people think, what they value, and what captures their attention. Marketing allows me to combine creativity with strategy, whether I’m designing engaging content or exploring brand storytelling.
Advertising
Advertising inspires me because it blends creativity and communication. I enjoy studying the campaigns that shape culture and learning how brands use emotion, and visuals to make an impact.
Sales
I’m drawn to sales because it’s ultimately about building relationships and delivering value. I love listening, communicating, and helping others find solutions. Sales teaches resilience and the importance of understanding your customer.
Social Media Strategy
Social media is where creativity and communication meet. I’m interested in how brands use platforms to connect with audiences through storytelling, trends, and community.
MARKETING WITH INTENTION
MARKETING WITH INTENTION
