​

Key Takeaways

 

​

My work with The Valhalla Fund has been one of the most meaningful parts of my professional journey so far. I support the organization in honor of my grandfather, who passed away from pulmonary fibrosis, and that connection fuels everything I do for their mission.

​

In 2024, I independently led the full redesign of the foundation’s website and managed their annual virtual auction from start to finish. I created all promotional materials, ran paid ads, reached out to potential donors, secured donated items, and built the entire auction platform myself. I also monitored donations through the foundation’s donation page and provided updates throughout the event. The auction raised over $20,000, and it was accomplished entirely through my marketing, outreach, and project management.

​

In 2025, my role expanded into broader digital strategy and event coordination. I helped support two major fundraising efforts:

​

• The Seattle Walk for Pulmonary Fibrosis, where I helped manage the social media presence, outreach, and posting strategy to increase awareness and donor engagement.

​

• A 7-day Scooter Cannonball fundraiser from Seaside, Oregon to South Padre Island, Texas, where I coordinated digital logistics, built custom mapping routes, organized daily stops, created help routes, and managed real-time updates to support riders throughout the journey. I also ran Facebook ads and created content that helped drive visibility and donations throughout the week.

​

Across both years, I’ve contributed to the foundation’s marketing, digital communication, event execution, and fundraising strategy This work is deeply personal to me, and it has shaped my passion for using marketing and storytelling to support causes that matter.