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The Future of AI in Digital Marketing
Artificial intelligence (AI) is fundamentally changing the world around us, including the way that digital marketers daily lives are changed. This enables a deeper level of personalization with consumers, automation increasing, and an improvement in data-driven decisions. This is actively reshaping how marketers think and work, including what skills are required for future careers in marketing. This is reshaping how marketers work and what skills are required for future marke
Lauren Johanneson
Dec 14, 20252 min read


Studying Abroad in Spain and How it Changed My Perspective as a Young Marketer
When I was in high school, I had watched my older sister travel abroad during her Junior year to Florence, Italy. As a typical younger sister I wanted to do everything my older sister did, but I understood how the experience changed her in such a deep way. Growing up, I have always been surrounded by Spanish in all levels of my education. I "learned" the culture of different parts of Spanish speaking countries through reading textbooks and watching videos in my classes. Yet w
Lauren Johanneson
Dec 4, 20252 min read