About
Hello, I’m Lauren Johanneson. I specialize in strategic client relationships, account management, and driving revenue growth. I hold a degree in Marketing with a minor in Business Administration from the University of San Diego, combining market strategy with a data-driven approach to business development.
In my current role at Engel & Völkers, I serve as a primary client strategist across regional offices. I partner directly with leadership and advisors to deliver customized account solutions, direct digital communications across client databases, and manage key vendor and partner relations. From developing high-end listing strategies to driving execution for regional grand openings and corporate sponsorships, my focus is on expanding market presence, driving lead engagement, and deepening long-term client trust.
My background in revenue expansion and campaign execution was built through my work with The Valhalla Fund. In 2024, I led a full website redesign to optimize donor conversions and independently managed an online fundraising auction, handling everything from item structuring and digital strategy to promotion, which generated over $20,000 in just two weeks. In 2025, I managed technical, digital, and logistical execution for a multi-state Scooter Cannonball campaign from Oregon to Texas, building custom routes, directing cross-country support logistics, and running targeted Facebook ad campaigns to drive active audience engagement.
My focus on active listening and high-stakes communication started early through high-volume, client-facing roles in hospitality. Managing fast-paced environments taught me how to solve problems under pressure, handle multi-stakeholder needs, and make every client feel valued, skills that serve as the foundation for how I manage accounts and build long-term partnerships today.
On a personal level, I am driven by purpose, faith, and strong relationships. I thrive in environments that challenge me to step outside my comfort zone, push for continuous growth, and deliver tangible results.
Whether managing key accounts, building target audience pipelines, or executing high-impact campaigns, I bring a consultative mindset and a relentless drive to accelerate business development.



Education
2022-2026
University of San Diego
Bachelors Degree Majoring in Marketing with a Minor in Business Administration
Relevant Coursework:
Global Marketing, Digital Marketing, Marketing Strategy, Marketing Research, Fundamentals of Marketing, Organizational Behavior, Operations Management, Human Communication, Creating and Growing Sustainable Ventures, Spanish fluency
2018-2022
Eastside Catholic High School
Skills
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Client Relations & Account Strategy: Client Success, Stakeholder Management, Account Solutions, Consultative Communication
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Project Management & Execution: End-to-End Campaign Management, Cross-Functional Coordination, Event Planning & Logistics
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Digital Strategy & Content: Website Design & Optimization, Digital Marketing, Facebook Ads, Targeted Writing & Content
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Business Development & Fundraising: Pipeline Expansion, Donor Development, High-Impact Fundraising, Revenue Campaigns
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Software & Technical Tools: Microsoft Office Suite (Excel, Word, PowerPoint), Google Paid Search, CRM Platforms